Costco: The $1.50 Hot Dog
The Smartest Thing Costco Sells
The price
$1.50 since 1985 Roughly 40 years. Zero price increases.
They lose money on every one.
The loss
On purpose.
The quote
If you raise the price, I will kill you.
It's a trust anchor.
The idea
One price you know hasn't moved makes you trust every price you can't verify.
One business idea, once a week.
Follow.