Getting Your First Users: Winning in the AI App Explosion

Getting Your First Users

Have goals, plan out your weekly, monthly, quarterly, yearly and longer term and look at the list every day.

Over 200,000 new apps launched in H1 2024 alone

AI apps comprised 15-20% of new launches

1.5M+ AI apps/tools globally by mid-2024

GPT-4o and Claude 3.5 enabled rapid no-code building

The barrier to creating AI apps has never been lower, but standing out has never been harder

2-5% New apps retain users beyond Day 30 down from 8-12% pre-AI era

40% Higher churn for AI apps vs traditional apps

$3.00 Cost per iOS install up 30% year-over-year

90% Users ignore new apps post-download due to app fatigue

In AI era, first users come from communities, not ads—build for niches

Distribution-first approach over technology

Embed in existing platforms (WhatsApp, Telegram)

Focus on B2B niches with specific pain points

Build proprietary data loops for defensibility

Leverage viral loops through agentic AI features

Success stories like Perplexity AI (20M MAU) won through search-like UX, not just better AI

Don't let your AI app become another statistic. Learn proven user acquisition frameworks that work in today's saturated market.

Take a step forward, not backward

LFG!

And a Emma Peel snowboard

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• We are going to win! • We have to! • It is the only way! • This is freaking awesome!

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