The Silent Majority: Why One in Three US Adults Want to Be Creator Capitalists

The Silent Majority

Why One in Three US Adults Want to Be Creator Capitalists

The Numbers That Stopped Us Cold

77% Wish they could be paid to create

From our nationally representative survey of 1,000 US adults

The Creator Capitalist Dream

77% Want to be paid to create

75% Believe they have unique skills

56% Dream of starting their own business

33% Want to own what they create One in three US adults

The Silent Majority Problem

You're not alone in feeling the pull. You're in a silent majority.

The VP scrolling LinkedIn at night, watching peers launch practices

The senior director who built million-dollar frameworks for someone else

The consultant, operator, retired officer thinking about it too

But here's what the data doesn't say: almost none of them will move. They'll wait for one more promotion, one more year of savings, one more credential.

The AI Advantage Window

AI is compressing the window faster than any shift we've seen. Most people use AI as a crutch, getting obvious answers to obvious prompts.

But those who show up with a point of view—a hypothesis, a lens, a problem worth solving—are getting leverage that was unthinkable two years ago.

The gap between 'using AI' and 'building with AI' is the gap between Knowledge Worker and Creator Capitalist. And that gap is widening every month.