3 Things I Wish I Knew
What nobody tells you first
Money runs out faster
Lesson one
Track every sale and expense from day one.
Wrong customers trap you
Lesson two
Revenue from the wrong fit can trap you in custom work.
Be clear about the model
Lesson three
If people can't see how you earn, curiosity replaces momentum.
Start smarter than I did
Cash, customers, clarity. That's the whole game.
