How I Do Content, Step by Step

Every post starts the same way.

Find the real idea.

Step One

One tension. One question. One thing I can't stop thinking about.

Build the shape first.

Step Two

Hook, point, proof, close. No writing before the structure is clear.

Edit until it sounds like me.

Step Three

Cut the clever parts. Keep the honest ones.

Ship it. Learn. Repeat.

The process only improves when you publish.