3 Things I Wish I Knew Before Starting Ads

I wasted money so you don't have to

The offer matters more than the ad

Lesson one

Bad offers can't be saved by great creative.

Data needs time to mean anything

Lesson two

Give campaigns room to breathe before you cut them.

Know exactly who you're talking to

Lesson three

Broad targeting with a sharp message beats narrow targeting every time.

Start smarter, not harder

Which one hit closest to home?